Canon's Consumer Imaging Group engaged The Kennedys to reimagine sales enablement for its global network of independent retail reps. The Kennedys architected a scalable training ecosystem of 120+ bespoke learning games that distilled complex Canon equipment specifications into intuitive, high-retention play experiences—replacing static product manuals with dynamic, reward-driven engagement and setting a new standard for how legacy brands activate distributed teams at scale.
Already a digital pioneer, Cartoon Network sharpened its competitive edge by tasking The Kennedys with its largest gaming investment to date: a signature title for its flagship Batman property. The result became the network's most-played game for two consecutive years, outperforming all previous interactive releases and unlocking sustained advertising revenue streams. The Kennedys proved that strategic creative capital—deployed with precision against a proven IP—can redefine performance benchmarks for even the most established digital brands.
Carmen Kennedy, a producer at Funny Garbage, collaborated with teams at Cartoon Network, Comedy Central, and Adult Swim in games and animation, website design, system architecture, and content management systems. She honed her skills by delivering monthly digital media for cartoonnetwork.com, producing award-winning games that attracted and increased their 1.9M monthly visitors.
At Christmas 2004, the biggest shipping season of the year, FedEx wanted to dominate the burgeoning online market. They came to the Kennedys to develop a game that would do the trick. The game was a huge success! It was selected as Macromedia's Site of the Month and showcased on the homepage, giving this powerhouse brand global exposure during the most critical time period of the year.
Nick Jr. tapped The Kennedys to develop custom online games for its advertising partners, extending the network's interactive capabilities beyond owned-platform content into sponsor-driven engagement. The collaboration paired The Kennedys' game design expertise with Nick Jr.'s production infrastructure, delivering brand-safe, audience-calibrated play experiences that translated partner messaging into native, kid-appropriate interactive formats. The partnership underscored The Kennedys' versatility in aligning creative execution with the compliance, tone, and engagement standards demanded by family-focused media properties.
Random House engaged The Kennedys to capture younger millennial readers for STICK through a bespoke microsite anchored by an animation-driven Hangman game with original scoring. Predictive content modeling and generative workflows enabled rapid, audience-calibrated creative production. The platform unified digital engagement with offline marketing activations, creating a cohesive brand hub that delivered measurable sales impact and sustained equity growth.
Adult Swim engaged The Kennedys to build a digital activation around its newly acquired Samurai Champloo license, resulting in Break Fight—a high-performing online game that generated millions in ad revenue. The project marked a creative inflection point for The Kennedys: their first end-to-end original score for a corporate venture, establishing an in-house music capability that would become a core pillar of future interactive productions.
Clear Channel's Z100, New York City's leading radio station, engaged The Kennedys to engineer a digital engagement layer designed to expand its listener base. The result: a high-velocity, score-driven game experience tailored to Z100's demo, featuring the station's first-ever digital DJ—a branded avatar that bridged broadcast and interactive media.
By fusing real-time competition mechanics with station identity, The Kennedys transformed passive listenership into active, repeatable participation. The game's enduring audience relationship stands as proof of The Kennedys' ability to build sticky, culturally resonant platforms that outlast campaign cycles and deepen brand loyalty over time.
In 1999, Carmen led the technology team at Urban Box Office (UBO), a prominent New York media company that specialized in hip-hop music and entertainment. UBO was founded by Damon Jackson, a well-known Hollywood producer and record executive, and secured a total of $25 million dollars in venture capital funding. The company was dedicated to being a creative and tech-savvy environment, making it a highly impressive and inspiring workplace.
Justin has partnered with New Beech Grove Baptist Church, under the leadership of Dr. Willard Maxwell, Jr., to architect and execute the ministry's full media and digital strategy. Anchored by the church's mission to build Kingdom-minded people who serve the community, Justin deploys an integrated content ecosystem—spanning livestream operations, promotional campaigns, and documentary-style fundraising assets—to expand reach, deepen engagement, and convert awareness into sustained community investment.
Justin currently serves as an Adjunct Professor at Christopher Newport University, where he teaches Business Law for the Arts. In this role, he is dedicated to equipping the next generation of artists and entrepreneurs with the skills to navigate the evolving landscape of business and new technologies, particularly as Artificial Intelligence transforms our world.
The Boys & Girls Clubs of the Virginia Peninsula offer a secure and welcoming environment for over 5,000 children in the surrounding communities. Their mission is to facilitate growth and learning in boys and girls, and to provide them with life-improving programs and character-building experiences. To support this noble cause, the Kennedys created video commercials aimed at raising funds.
AFGE, the American Federation of Government Employees, has a strong presence in virtually every federal agency and government function, as its members are dedicated to serving America. With a membership of 700,000 federal and D.C. government workers across the United States and worldwide, AFGE is a steadfast advocate for the rights of its members. In support of AFGE's mission to promote safety, security and fairness in the workplace, the Kennedys produced commercial videos to aid in their fight.