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The Rise of Video Infotainment: How it's Changing the World of Marketing

Updated: May 17, 2023

In this digital age, video infotainment has become a powerful tool in engaging with audiences and building brand awareness. The rise of social media platforms like YouTube, Instagram, and TikTok has fueled the growth of video infotainment, with many brands and content creators turning to these platforms to share informative and entertaining content with their audiences.

One trend that's worth noting is the continued shift towards digital video consumption. According to a report by Think with Google, younger audiences between the ages of 18 and 34 are more likely to prefer watching YouTube over traditional TV. In addition, over 50% of YouTube subscribers in the US say they would follow advice from their favorite creators over traditional celebrities. This indicates that the influence of social media content creators is on the rise.

The popularity of video infotainment can be seen in the number of views and engagement on social media platforms. The most viewed YouTube video of all time as of September 2021 was "Baby Shark Dance" by Pinkfong, with over 8.6 billion views, according to Statista. Social media posts with videos also have 48% more views than those without, according to a report by HubSpot.

Brands have recognized the value of video infotainment in building engagement and driving conversions. A report by Wyzowl found that 84% of consumers say they have been convinced to buy a product or service after watching a brand's video. This highlights the power of video infotainment in driving business outcomes.

As we move forward, we can expect to see video infotainment play an even larger role in brand marketing strategies. One trend that has emerged in recent years is the use of interactive videos, which allows viewers to engage with the content by answering questions or making choices that influence the outcome of the video. This creates a more personalized and engaging experience for the viewer.

In closing, video infotainment is a powerful tool for building engagement and brand awareness. As we continue to shift towards digital video consumption, we can expect to see this format play an even larger role in brand marketing strategies. Let us embrace this trend and use it to connect with our audiences in a meaningful way.

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